LEADERSHIP

George Steinbrenner IV believes in building upon a family legacy of philanthropy and following the example of helping others as set by his grandfather, legendary businessman George Steinbrenner. Driven by the importance of giving as stressed to multiple generations within the Steinbrenner family, George looks to honor that heritage by forming and supporting the George4 Foundation.

Involved in charitable initiatives from an early age, George has identified areas of need with a common thread of helping children and families. Establishing the George4 Foundation is aimed at continuing the work of providing needed assistance across a variety of initiatives spanning pediatric medical research, youth welfare and lifting underprivileged families.

In combination with business initiatives to innovate and lead within sustainability, along with promoting diversity within the NTT INDYCAR Series, George works actively to embrace and advance a variety of humanitarian programs.

Sean brings a lifetime of success and experience in the fields of motorsports, marketing, project management and automotive training. Through his early years Sean not only spent time as a racing driver, he also moved up the ranks as a sought after instructor and facilitator.  This led to him becoming a Team-Marketing Director in the IndyCar series. Sean’s transition from the driving side of motorsports to the management side of it was complete when he was asked to be a motorsports-sponsorship consultant and eventually a driver agent/manager.  In addition Sean became an expert analyst on Europe’s Sky Sports Network for IndyCar and NASCAR Xfinity series telecasts.

Sean also spent four years as an Account Executive at Campbell Marketing, an automotive based marketing firm in Dearborn, Michigan. While at Campbell, Sean was responsible for the designing, development, and activating of all the driving and dealer event programs. In addition, Sean managed an executive product comparison program for then Ford CEO Jac Nasser and all top executives.  Sean’s desire to succeed drove him to take a leadership position as the VP of Client Services & Operations at Apex Performance, Inc., an automotive marketing, training and events provider. Sean played a key role by heading up all motorsports and marketing initiatives. During Sean’s time at Apex their client portfolio grew  to include the likes of Ford, Honda, Acura, Mazda, Volvo, Jaguar, Toyota, Scion, Hyundai, DaimlerChrysler, Hummer and others.

Since 2006, Sean has concentrated on building his own full service automotive based, training and events business, 7R, Inc.  7R has grown its client portfolio to include most major manufacturers and added offices in California, New York and Florida.

Most recently Sean has kept his racing passion alive thru his ownership stakes in Bryan Herta Autosport and Steinbrenner Racing which currently compete on the IndyCar/ Indy Lights series and as part of a Hyundai factory partnership competing in the Pirelli World Challenge racing series.

Tony Bruno became Chief Financial Officer of Yankee Global Enterprises upon its creation in 2004, having previously served as Vice President and Chief Financial Officer of the New York Yankees.  He has worked with the Yankees organization since 2000 and has played an instrumental role in the financial, and day-to-day operations of Yankee Global Enterprises, the construction of the new Yankee Stadium, the formation of Legends Hospitality and the transaction between 21st Century Fox and the YES Network. 

Tony is an active supporter of the local community having served on the Board of Trustees for the Suncoast Chapter of the Leukemia & Lymphoma Society for ten years, the Board of Trustees for St. John’s Episcopal Day School, and currently serving as an honorary board member for The Matty Fund, which helps children and families touched by epilepsy. Additionally, he serves as a Director for the Yankees Foundation in both Tampa and New York.